Many in the SEO industry have continued to be skeptical about web content services, and whether they are worth the investment even though countless others have been benefiting from the cheap costs and high-quality output from content writing and outsourcing companies. Skeptics would often advise others to evaluate first if there is a really strong and urgent need for web content services before jumping the bandwagon and outsourcing stuff.
When then can one say that it’s about time to take advantage of the hundreds of content writing services out there?
1. When you need a massive volume of content and there’s no one who can produce it for you.
This has always been one of the driving forces behind the content writing industry. Most of the time it is individual entrepreneurs or small-scale companies that seek outsourcing services because they cannot keep up with the volume need by themselves.
A high volume need arises when the client ventures into content marketing. This term may have become popular only recently, but the practice of submitting articles in content directories, blogs and other domains was already being done even before the Panda and Penguin updates made the technique a bigger necessity.
Regular output for regular publications, such as in a blog, a newsletter or a mini-ebook business also calls for web content services. This is also commonly known as ghostwriting. As long as the outsourced writer is able to capture the tone and language that the client needs to uphold, there should be no problem in regularly ordering content from the service.
2. When you are not a writer yourself.
Many in the SEO industry are excellent at optimizing websites and finding new and effective ways to promote a product or domain. However, not all of them are very effective writers. Although they undoubtedly have knowledge of their respective niches, they are not that good at translating their ideas on paper.
That’s why we also have a lot of SEO entrepreneurs who actually outsource from web content services. They need trained and experienced writers to produce articles, blog posts, white papers and other types of content that they’ll need to supplement their search engine optimization strategies.
3. When you are exploring a new niche, and it is an industry you are not familiar with.
It is very common for SEOs and Internet marketers to promote websites and products that are not their specialties. For instance, they could be hired to promote an organic health drink concocted especially for fatty liver patients. These are SEOs and Internet marketers, not nutritionists or dieticians. Their knowledge about the products must be minimal. They then have two options here.
First is to look for practicing nutritionists and dieticians who are also good at writing. As experts in the field, it should be easy for them to write articles related to the product at hand. The second option is to look for web content services whose writers are experienced researchers. These guys are basically jacks of all trades. They write about any subject, and they are good at it because they know how to research and to incorporate their readings into their articles.
Out of these two, the latter option seems to be the safer bet. A content writer can get away with not being an expert as long as his data and information are all accurate.
These three are the most pressing situations and needs that will surely merit web content services. The key is to find a company that lives up to its promise of content quality and work performance.