Search engine optimization (SEO) is an essential part of online marketing for any business. There’s no question about that. There are, however, a number of debates going on regarding the best way to go about optimizing a site. Among the things currently being debated on are the wisdom of getting automated optimization services and the wisdom of outsourcing to a SEO Philippines company. What are the pros and cons of these options? Is one any better than the other? Let’s find out.
Automated SEO and SEO Philippines: The Pros
The biggest attraction of automated optimization services is the fact that it saves you a considerable amount of time as opposed to manual optimization, which requires a good deal of time and effort. Business owners certainly appreciate having more time to focus on the core aspects of their business and just leave the optimization to automated software. Automation is also a good way to free yourself from too much stress, which is definitely one of the problems faced by business owners who take care of the core of their business and do manual optimization at the same time.
Just like automation, outsourcing gives you the time to focus on the core of your business and frees you from the stress of running the business and taking care of manual optimization at the same time. Outsourcing to a Philippine-based company, in particular, is an extremely cost-effective solution because it allows you to enjoy the benefits of outsourcing at minimal cost. It’s also worth noting that Philippine culture has very close ties to Western culture, thus assuring you that communication won’t be a problem. More importantly, IT is an industry in boom in the Philippines and those who are interested in working in the industry are given ample knowledge, training, and experience to make sure their skills are adequately honed.
Automated SEO and SEO Philippines: The Cons
Automated optimization services use the same site title and description in possibly thousands of directories and websites. This can be seen as a red flag by Google and other search engines, thus putting your site in danger of getting marked as a spammer. Another important factor to consider is quality, which is something automated services do not consider when they submit your site to web directories. Automating your SEO may just have you ending up with links of poor quality or worse, bad links. Customization is also difficult with automated services and you know how important it is to design your SEO campaigns according to the specific needs of the business.
Perhaps the biggest drawback to outsourcing to the Philippines is the distance. Since your outsourced team will be based halfway around the world, you probably won’t get the chance to talk to them or plan your campaign and strategies with them in person. You’ll have to rely on online conferences for that. There’s also the matter of having different time zones, which makes it important for you to find a team willing to work the graveyard shift. Good thing there are many such teams in the Philippines.
The verdict: If you feel that you can’t realistically handle your optimization needs in-house, it may indeed be a good idea to outsource some aspects to a SEO Philippines company. The non-essential, repetitive tasks associated with optimization campaigns may then be automated, provided that you find a good automation tool.
Automated SEO services and outsourcing to a SEO Philippines company are two of the things currently being debated in the online marketing world.