Social media possesses so much potential for customer interaction. Every day, millions of people around the world spend hours on sites like Facebook, Twitter, Tumblr, and Instagram. With that high volume of usage, it only makes sense to leverage these websites to grow your business.
Unlike other forms of advertising, social media relies on inbound marketing because the Internet has permitted users to master the ability of selectively choosing the advertisement they want to see. The way to attract customers via Facebook and Twitter is to engage them instead of aggressively selling like you were a car salesman.
Why You Should Invest in Social Media Outsourcing
Engaging your audience means posting status updates, tweets, photos and links that will get your target to join in on the conversation. It also means letting your audience know that you are listening to their replies, praises, and gripes – how many times have you felt disappointed from not hearing anything from your favorite celebrity or brand when you’ve hit them up so many times?
If you’re committed to building your brand online, you have to dedicate time to regularly update your accounts and research relevant sources to post. This is where social media outsourcing comes in. By outsourcing, Internet marketing specialists can free you from the time-consuming activity of posting statuses and tweets throughout different points of the day. Internet marketing experts are well-versed in the trade – they know what kinds of posts garner likes, comments, clicks, and shares.
Is Social Media Outsourcing Right for Your Business?
In 2012, General Motors pulled out their Facebook ads. After the news broke out, some brands reconsidered their own social network campaigns. No one really knows why GM pulled the plug on their Facebook ads, but you can’t expect to get someone to click on your ad to order a car. The real power of Facebook is that it helps build a thriving community for people who are passionate about a service, product, or brand name. By interacting with a community in an interesting and fun way, auto makers can earn trust, deliver their marketing message, and pave the way to making greater sales.
If you’re asking if social media is a good investment for your business, the easiest answer is yes. However, before you jump on the social networking bandwagon, ask where your target audience is on the Internet. Determine how they interact with you and find out if your message can be delivered in those areas.
Before hiring a third party company for your social media outsourcing, research if there’s discussion about you on popular social networks. Search your brand name and main keywords on Facebook and Twitter. If you see lots of posts, tweets and messages about your services or products, then it’s about time you go social. If your brand name doesn’t come up but your services and products do, it’s not the end of the line because that simply means you have an audience to target.
Social media can reinforce brand values and support your marketing strategy. Use it well to gain leads and customers.